Improving Web Content Management with Semantic Technologies

Tuesday, June 7, 2011

03:30 PM - 03:55 PM

Level:	Case Study
Location:	Franciscan B

Globo.com is the web portal from the leading media group in Brazil, Organizações Globo, a conglomerate that includes TV and radio stations, newspapers and magazines. The company started to use semantic technologies to improve the way it organizes and presents multimedia content ranging from hard news to sports coverage to celebrity gossip. Working in two parallel initiatives, Globo.com is building a set of ontologies to annotate content in different knowledge domains and developing a common software framework that allows each web site to work with semantic annotations to classify and present content in attractive ways. This session will present the key achievements from this work, including:

Building a top-level ontology that permeates all domains handled by the portal.
Enabling product teams to build and work with domain ontologies.
Building a set of reusable software tools that incorporate semantic annotation to different web sites.
Finding new ways to present annotated content on the web, mixing and matching text, image and video.

Fernando Carolo is the Product Owner for Search and Semantic Tools at Globo.com, the internet portal from the leading media group in Brazil, Organizações Globo. After working as a systems architect and consultant for several internet companies since the first Brazilian web sites were launched, he joined Globo.com in 2000 as a Lead Systems Architect. He worked with content management systems and other web based applications before leading his current R&D team, that specializes in information management and retrieval. Fernando holds an Engineering degree from Universidade Estadual de Campinas (Brazil).

Leonardo Burlamaqui is an Information Architect at Globo.com, the internet portal from Organizações Globo. He currently works with ontology engineering and user interaction design for semantic-enabled web applications. Leonardo holds a BSc in Design from Universidade Estadual do Rio de Janeiro (Brazil), where he is currently working on his MSc in Design.