The Rise of the Interest Graph: How Semantic Technology Will Lead Whats Next for the Social Web.

Wednesday, June 8, 2011

08:30 AM - 09:20 AM

Level:	Practical Experience
Location:	Yosemite A

For years, semantic technology has been expressed primarily as search. The utilization of methods like Latent Semantic Analysis (LSA), Bayesian Inference and Support Vector Machines (SVM) have produced better search relevance, recall and precision for users, but have been limited to transactional search - which is dying a slow death.

Transactional search will increasingly be replaced by social filtering - fundamentally you won't 'search' - you will 'follow' content and people that match your interests and are filtered and suggested by your interest graph. At the core of this ability are semantic technologies that can dynamically derive meaning from unstructured text to provide context, the key ingredient, for the development of the Interest Graph.

The real potential and power of semantic technologies will be unleashed as semantic vendors embrace and integrate the richness of the data being generated by the social graph (Twitter, FaceBook, Quora etc...) to create networks that share more than just a relationship.

Dave is a serial entrepreneur that has founded and launched three successful companies focused on exploring the semantic web. He has been at the forefront of semantic search for the past 13 years following a pioneering effort in 1995 that resulted in the first real-time news service delivered via the web. As Chairman and CEO of PureDiscovery Corporation, based in Dallas, he leads a company that is pioneering the Post Search era. BrainSpace, the company's semantic discovery platform creates a discovery environment where people are persistently and intelligently connected to everything that matters to their interersts. PureDiscovery’s BrainSpace Platform is powering semantic search on the largest patent database in the world containing over 60 million patents in dozens of languages. Prior to founding PureDiscovery Dave co-founded Engenium Corporation which was purchased by Marsh McLennan in November 2006.