A talk describing the transformational technology strategy the BBC Future Media & Technology department is using to evolve from a relational content model and static publishing framework to a fully dynamic semantic publishing (DSP) architecture. This approach uses linked data technology to automate the aggregation, publishing and re-purposing of interrelated content objects according to an ontological domain-modelled information architecture. Providing a greatly improved user experience and high levels of user engagement. The DSP architecture curates and publishes HTML and RDF aggregations based on embedded Linked Data identifiers, ontologies and associated inference. RDF semantics improve navigation, content re-use, re-purposing, search engine rankings, journalist determined levels of automation (“edited by exception”) and support semantic advertisement placement for audiences outside of the UK. The DSP approach facilitates multi-dimensional entry points and a richer navigation, greatly improving user experience and levels of engagement. This strategy was used to deliver the BBC World Cup 2010 architecture, and Is currently being used to deliver a significant percentage of the BBC Sport site. Future plans Include delivering the BBC Olympics 2012 online coverage.