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DESCRIPTION:Click for Latest Location Information: http://semtech2011.semanticweb.com/sessionPop.cfm?confid=62&proposalid=4163\nDigital consumer technologies have brought about a seismic shift in the media landscape. The audience has expectations about when, where and how they get to read, listen and watch. This new ecosystem provides new opportunities, as well as new challenges, but many traditional media companies are slow to adapt. \nFor example, content can be more widely re-used, referenced and shared when it has been augmented with greater structure via semantic metadata. Semantic content is richer in meaning and more ?aware? of its own properties, so it can be reconfigured, enhanced and adapted for different purposes, and different media, then linked to other content. It?s also findable with greater accuracy and speed.\nThis panel will be moderated by Rachel Lovinger, author of Nimble, a Razorfish research report on the future of publishing. She?ll be joined by media professionals who are pioneering the use of new technologies and work processes to help their organizations flourish in this new content ecosystem. They?ll discuss the current environment and what it means for the business of media and publishing. Can semantics help organizations evolve and thrive? Does it enhance ad revenues, hold audience attention longer, and encourage engagement? Join us to learn the answers.
DTSTART:20110607T134000
SUMMARY:The New Content Ecosystem
DTEND:20110607T142959
LOCATION: See Description
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